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Creating Marketing Personas for Social Media
A marketing persona provides insight into your audience. They are used to make demographic information more “real.” Marketing persona’s personify your customers, making it easier for you to speak their...
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How to Make All Criticism Constructive
When you spend your life in the business world, you’re going to occasionally encounter some criticism from your customers. It’s understandable that you want to avoid criticism as much as possible, as...
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Hunting for Hashtags
Hashtags are a great way to broaden your reach and engage followers. Unlike regular tweets and status updates that appear only in your followers’ news feeds, posts with hashtags have the potential to...
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Business Advice for Young Entrepreneurs
Many of the world’s most successful businesses were founded by young men and women with barely any “real world” experience. So if you’re a student or in your 20s and have a business idea, don’t let...
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Communication Mistakes to Avoid in Your Business
Everything in your business revolves around good communication. Whether it’s sales, marketing, customer service or finances, it’s important that everyone within your company is constantly on the same...
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Will They See Your Tweets and Facebook Posts?
You’ve spent countless hours building a Twitter and Facebook following and just as many hours composing engaging tweets and status updates. It’s hard work, but you enjoy it. Only trouble is, this...
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In Case You Missed It: The Art of Social Sharing
Have you set up your blog so that it automatically posts to Facebook and Twitter any time you publish a new post? Do you announce a new contest or promotion on social media and wait patiently for your...
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Engaging Your Audience: Understanding how to segment users by state
Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics. Whether your marketing efforts use email or...
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How Will Content Marketing Evolve as We Get Closer to 2016?
Content marketing has become less about trying to reach everyone all the time, and more about crafting engaging content and creating meaningful connections. As we head toward a new year, content will...
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Search Engine Marketing | It is not about you, it is about your persona
Most old-school and even modern marketing practices, require your audience to be redirected or bothered to engage with your content – to be redirected. An email is received with a call to action that...
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Mastering Your Mindset in 2016 & Beyond
The Holidays are over. Emails, messages, and reality haven’t skipped a beat. Perhaps, you were lucky to have a few days off during the last part of 2015 and the first couple of days of 2016. Even more...
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Digital Marketing Tactics that No Longer Apply in 2016
In the ever-changing digital world, keeping up with the most current marketing strategy can be tricky, but it’s absolutely necessary. Here, we outline digital marketing tactics that are on their way...
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Digital Marketing | Top 10 new sources for trends and more
Staying on top of the latest in digital marketing can take endless time and energy. Quality sources for news about the newest trends and how-to articles are scattered around the web. Below, we’ve...
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5 Great Attention Getting Headline Formulas for Your Business’ Blog
Is there anything magical about a headline formula for your blog? It is a familiar struggle for content writers – finishing a well-crafted, useful blog post, but coming up short when it comes to the...
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Display Ad Spending Expected to Overcome Search Ad Spending This Year
2016 is the year for digital display advertising, according to the latest research from eMarketer. For the first time, display ad spending is expected to overtake search ad spending, as display...
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3 Branding Strategies for Start-Ups
Starting a business can feel like the best decision you’ve made or one that you second-guess each step of the way. The goal, of course, is that decision to start the business is the right one that the...
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Influencer Marketing | 3 resources for your influencer marketing process
Influencer marketing isn’t a new tactic. It’s a standard tactic for marketers and analytics. It is evolved as a tactic used in social media to drive word of mouth. Influencer marketing can greatly...
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Elements of a Relatable Brand Image
You’re utilizing all of the social media platforms useful to your brand — great! But what’s the best way to gain traction with your followers? Creating a relatable brand image is key. Consumers connect...
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How to Use LinkedIn Groups for Business
LinkedIn Groups can be an excellent resource for businesses. These groups are places for professionals of the same field to network and gather useful information pertinent to their work. It’s also a...
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3 Gratitude Strategies to Show Your Outsourcing or Contract Firm Appreciation
“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” – William Arthur Ward. Building and sustaining meaningful...
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