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5 Tips for Effective Communication with Outsourcing or Contract Firms
The decision to commit to partnering with an outsource or contract firm is a big decision. It is a decision that requires investigation, time, and money. Communication is the root of starting,...
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Strategies to Update Your Brand Image
Is your brand image worn out? Are you just beginning to launch your brand? Or have you recently realized that your current brand (or lack thereof) is ineffective? It’s not just an adage that image is...
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Landing Page Tips to Help Increase Conversions
Your landing page is the first thing a visitor sees. What sort of first impression are you making? This can be measured through your site’s conversion and bounce rates, and if you aren’t pleased with...
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New Study: Work Values Important to Millennials
A new study, the Deloitte Millennial Survey, revealed that millennials place a significant amount of importance on their values and ethics in the workplace, so much so that 44 percent of respondents in...
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Why Snapchat is the Next Big Digital Marketing Platform
Marketers may not yet consider Snapchat to be a social media giant, but they should. With its exponential growth in the last year alone, Snapchat’s more than 100 million users view over 8 billion...
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Facebook Audience Optimization and its Use for Publishers
At the start of 2016, Facebook launched Audience Optimization. This new tool is one for publishers to keep their eye on — especially as it grows from its infant phase. Audience Optimization was built...
View ArticleFacebook Audience Optimization and its Use for Publishers
At the start of 2016, Facebook launched Audience Optimization. This new tool is one for publishers to keep their eye on — especially as it grows from its infant phase. Audience Optimization was built...
View Article5 Tips to Help You Generate More Leads
Being smart about lead generation doesn’t have to be a mystery — here we detail our top five tips for generating lots of good leads and revenue. Produce quality content. This may seem like a given,...
View ArticleInfusionsoft Secret Sauce: Part One – Identify Your Target Market
Every Infusionsoft user wants to know the secret to success with Infusionsoft. Every digital marketing guru says they have the recipe to make the Infusionsoft Secret Sauce. Even Infusionsoft says they...
View ArticleInfusionsoft Secret Sauce: Part Two – Pain, Problem and Solution
Infusionsoft is an excellent tool if your goal is to get organized, be more structured, be more effective, sell more, earn more, educate your audience and close more deals. WHEW! Disclosure: That is...
View ArticleInfusionsoft Secret Sauce: Part Three – Psychology of the Buyer
Today’s online buyer has a perceived advantage, called anonymity. Today’s belly-to-belly salesperson still gets to read their prospective customer. In both of these situations, it pays to understand...
View ArticleContent Marketing Engagement: Gone in < 20 Seconds
Alarmingly, marketers have very little time to gain the attention of their site visitors and potential customers. In fact, 85% of visitors to content never return, and 40% spend less than 20 seconds on...
View ArticleCustomer Delight | Empowerment and Promises
The vast majority of small business leadership, over 80%, say they give great customer service. However, when their customers were asked if that were true, less than 10% agreed. The marketing phrase,...
View ArticleInfusionsoft Secret Sauce: Part Five – Crafting a Position Statement
Stand your ground, stake your claim and pick a side – by crafting a position statement. You have a prospective customer that has a problem that needs to be solved, you can provide a solution, but how...
View ArticleSetting Yourself Up for More Referrals
You hear a lot about polishing your business’ brand, but do you ever apply that same principal to your personal brand? Perhaps you make new connections at every networking event you attend — great! But...
View ArticleWhy it is Important to be Consistent with Your Content Creation
By now, most business owners understand that content creation is an essential part of any digital marketing campaign. But it is always important to stress just how important it is to be consistent with...
View ArticleHow to Reach a Wider Audience with Your Marketing Message
A successful marketing campaign is one that can convey the right message to the right people at the right time. But is it enough if you want to learn how to reach a wider audience? Like any business...
View ArticleThe Key to Effective Business Communication: Why Lengthy PPTs Are Out
There are few things more mind-numbing than drawn-out business PowerPoint (aka PPT) presentations. Yet for everything from company announcements to client pitches, we continue to use PPT to deliver our...
View ArticleThe Importance of Spelling and Grammar in Your Brand Communications
According to American author Jeffrey Gitomer, “Your grammar is a reflection of your image. Good or bad, you have made an impression.” The importance of spelling and grammar in your brand communications...
View ArticleHow Audience Analysis Can Improve Communication
Modern brands build a rapport with clients across many channels. The way you live chat, talk on the phone, and even provide self-service helps build a relationship with each one of your customers, all...
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