Content Marketing Engagement: Gone in < 20 Seconds
Alarmingly, marketers have very little time to gain the attention of their site visitors and potential customers. In fact, 85% of visitors to content never return, and 40% spend less than 20 seconds on...
View ArticleCustomer Delight | Empowerment and Promises
The vast majority of small business leadership, over 80%, say they give great customer service. However, when their customers were asked if that were true, less than 10% agreed. The marketing phrase,...
View ArticleInfusionsoft Secret Sauce: Part Five – Crafting a Position Statement
Stand your ground, stake your claim and pick a side – by crafting a position statement. You have a prospective customer that has a problem that needs to be solved, you can provide a solution, but how...
View ArticleSetting Yourself Up for More Referrals
You hear a lot about polishing your business’ brand, but do you ever apply that same principal to your personal brand? Perhaps you make new connections at every networking event you attend — great! But...
View ArticleWhy it is Important to be Consistent with Your Content Creation
By now, most business owners understand that content creation is an essential part of any digital marketing campaign. But it is always important to stress just how important it is to be consistent with...
View ArticleHow to Reach a Wider Audience with Your Marketing Message
A successful marketing campaign is one that can convey the right message to the right people at the right time. But is it enough if you want to learn how to reach a wider audience? Like any business...
View ArticleThe Key to Effective Business Communication: Why Lengthy PPTs Are Out
There are few things more mind-numbing than drawn-out business PowerPoint (aka PPT) presentations. Yet for everything from company announcements to client pitches, we continue to use PPT to deliver our...
View ArticleThe Importance of Spelling and Grammar in Your Brand Communications
According to American author Jeffrey Gitomer, “Your grammar is a reflection of your image. Good or bad, you have made an impression.” The importance of spelling and grammar in your brand communications...
View ArticleHow Audience Analysis Can Improve Communication
Modern brands build a rapport with clients across many channels. The way you live chat, talk on the phone, and even provide self-service helps build a relationship with each one of your customers, all...
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