How to Use LinkedIn Groups for Business

LinkedIn Groups can be an excellent resource for businesses. These groups are places for professionals of the same field to network and gather useful information pertinent to their work. It’s also a great place to find and post job leads, and recruit talent.

Here are a few ways to get the most out of LinkedIn Groups for your business.

Most people think LinkedIn is a prospecting mecca where miracles occur. They may practice the “push” style of marketing themselves. Or, they have a hit-and-run approach
where they put up posts, articles and links that get ignored, but still hope to get hits from. It doesn’t work that way. 58 percent of our revenue comes directly from new contacts we’ve generated via LinkedIn.
We don’t go chasing these people. Instead, they invite us into their decision process, wanting to learn more about how we can help their company.

Connect
This may seem like a given, but in order to engage, you need to reach out. Groups vary by industry, topic, and location, and as a basic user you can join up to 50. Do some research to find out where your customers are, then join groups relevant to your business, so that users can see what you have to offer. Position yourself as an industry resource by posting relevant content and useful articles.

Create
Now that you’ve established your business as a credible resource, why not create a group of your own? Keep in mind that to be successful, this will require you (or someone on your team) to maintain a presence within the group. You’ll need to generate quality content and and discussions — but the payoff can be great for your business. It can give you a foothold as an industry expert — and help you recruit customers.

Research
LinkedIn Groups are ready-made focus groups for your field of expertise. If you’re wondering what your peers think about a topic, use your group to ask them. You’ll get feedback from professionals who understand your market and can offer a unique perspective. What’s great is that when you curate your own LinkedIn Group, you can create your own poll for users to fill out — so the information your responders give will belong to only you.

Recruit
Groups are a useful resource for both headhunters and job-seekers alike. Group posts are delivered to members in a daily email, so when you post positions in your group, you will reach a targeted audience more likely to have the skills you desire.

Engage
Get a few of your employees to interact within your group. Adding their voices to the dialogue will add a unique perspective to the conversation and increase your business’ overall presence on LinkedIn. Coach a handful of employees on the technique you’d like them to use when representing your brand on the site, and let them help you generate discussion.
Copyright 2016 Viral Solutions LLC

by Jordan VanAhn | Social Media Jedi

At the ripe age of 19, Jordan had a rare opportunity to jump into the digital marketing industry working with Viral Solutions. Through his work, he consistently generated clients word-of-mouth growth, website growth, and fan growth through social media by optimizing their profiles to look top-notch. While managing Viral Solutions’ Twitter account for #ICON13 (Infusionsoft’s annual conference), Viral Solutions went ‘viral’ which led to an enormous amount of inbound inquiries. Jordan also donates his time to Caring Together in Hope who provides support services to caregivers who are selflessly serving those affected with dementia and related disorders. B2B and B2C social media marketing. Search engine optimization campaigns. Web Design and development. Copywriting and blogging help. Automated relationship marketing. Infusionsoft implementation and execution. Email Marketing Automation. Google AdWords. Facebook, Twitter, and Linkedin PPC. General Advertising and Marketing strategy. Ecommerce. Affiliate and referral programs. Internal processes and controls. Customer Hub. Lifecycle marketing. Lead nurturing. Lead generation. Landing Page Optimization. YouTube and SoundCloud marketing. Bing and Yahoo advertising.

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